Social Media Marketing, Internet Marketing, Network Marketing
Are you confused and overwhelmed by all of the Web 2.0 marketing strategies? I was when I started looking at social media marketing last year, it was very confusing to me. I struggled to see how this new media would assist me in building my home based network marketing business. There was so much free information, conference calls, videos, and webinars! I was so excited because when I started my home based network marketing business, we had to pay for every conference call and every piece of information because the internet didn’t exist yet!! I know, I know, I’m a “dinosaur”, but really we had no internet! Anyway, I devoured many of the free conference calls, videos and webinars and then I became totally overwhelmed! I was totally lost because I had just entered into a whole new world, it was like I was in a foreign country and everyone spoke a foreign language.
Also, the etiquette was totally the opposite from what I was taught in 1995!
I Was In Too Deep, Now What?
I relied on my foundational success principles I had been taught in my network marketing business. When I am totally “in the dark”, I find a mentor who can “see the light”, so I found a coach to assist me with the basics in this new “country” called Web 2.0. Once I had the basic education, I then applied my knowledge and started practicing to gain skill in this new “foreign country and foreign language”.
As I got better at it, I then applied another foundational success principle which I learned from my network marketing business, and that was to find a mastermind group of like-minded people. My mastermind groups were called “tribes” in this new “country” and all of the “old school rules” in traditional marketing was considered “bad manners”! I had no clue “THIS IS CONSIDERED SHOUTING” because I was taught that you always capitalized any words you wanted to emphasize in regular advertising. I am forever grateful to my good friend Kimberly Castleberry for having the courage to tell this “dinosaur” that I was yelling at everyone!
The Pieces Of The Puzzle Were Getting Clearer
After I continued to practice everyday, I saw that I was starting to understand and I was able to communicate in this social media and internet marketing world. I was learning their language and I was getting use to their customs. One thing I did see was that social media marketing and internet marketing are very young industries and it is all still evolving everyday. There are so many choices available to someone new searching for a business. Should they do internet marketing, social media marketing, network marketing? Should they develop their own products? Do they develop their own company? Do they want to be a coach and sell their services? Do they want to be a speaker or hold webinars? There are literally a million choices now!
It’s Like Building A House
In my very humble opinion, I believe it’s like building a new house. Before we pick out the beautiful walls and paint colors, we decide on the basics of how big, how many bedrooms, bathrooms, etc., then we build the foundation of the house first before we focus on how the outside looks. Therefore, before we decide on social media, internet marketing, network marketing, I believe there is a bigger decision to make as our foundation. Here’s a video we created explaining the “fork in the road“:
If you would like to learn more about the opposite values of an employee and an entrepreneur, get my video series below where I go into detail about the values and beliefs which you must be willing to change to become a successful entrepreneur. I will also be continuing this topic in our next blog post titled “Now That You’ve Decided To Be An Entrepreneur, What’s Your Next Step“, to discuss the next fork in the road after this first foundational decision is solid. Press the orange RSS button at the top of this blog to subscribe to our future articles.