Do You Know What “The Business of the 21st Century” Is According To Robert Kiyosaki?

Does the current financial situation in the US and around the world concern you?  Do you understand what is really going on?  Do you know who Robert Kiyosaki is and do you know what he feels is “The Business of the 21st Century?”   I am going to give you a detailed summary in this article, so you can have this information in just a few minutes.

My Life As An Employee

Before I became an entrepreneur, I was an Employee (E) in the corporate world and I just went to work and focused on “climbing the corporate ladder”. I knew nothing about our economy, how it worked and I certainly did not feel it was my responsibility to do “my part” to contribute to our economy.   I didn’t have any financial education and frankly I didn’t understand any of it! 🙄   I feel very blessed today to be part of an industry which Robert Kiyosaki calls “The Business of the 21st Century“, because I truly got taught and continue to be taught, step-by-step, to become a successful home based network marketing business owner.

Rich Dad, Poor Dad

Robert Kiyosaki wrote “Rich Dad Poor Dad“, which sold 28 million copies in 109 different countries, in 51 different languages, and is the number #1 personal finance book ever written.  He has just written a new book “The Business of the 21st Century“, where he reveals what he believes to be the Business of the 21st Century!  He explains how there are 4 basic people in the world of business. (click on the link to a previous article where I explain this more) The Employee (E), the Small Business person (S), the Big Business person (B), and the Investor (I). Back in the late 90’s, after reading “Rich Dad Poor Dad“, I knew I had to learn how to be a B & I.

Employees And Small Businesses Are Getting Crushed

Robert goes on to say “with the current financial crisis, the E’s & S’s are getting crushed”.  They are competing worldwide for jobs, they are highly taxed, and inflation is skyrocketing.  So, the business of the 21st century is designed to take people from the E & S quadrants to the B & I’s.

The statistics are that 90% of new businesses fail within the first 5 years, then the remaining 10% crash in the next 5 years, therefore, most new businesses are gone within 10 years.  Robert says the business of the 21st century, however, takes very little upfront cash, low overhead, and you can start it part-time while you keep your day job.  He says “it’s a business about people helping other people make money, so they can become financially free.  It’s not about selling, it’s about people helping people build assets, becoming business owners, then becoming investors.”  So, it is a business which helps E & S’s become B & I’s.

Why Robert Kiyosaki Says Network Marketing Is The Business Of The 21st Century:

1) Genuine wealth creation.  E’s & S’s work hard, but they don’t create any assets.  If you’re self-employed, you may have a business, but it’s not really an asset cause if you stop working, your asset doesn’t work for you.  E’s & S’s work for money, while B’s & I’s build assets and assets are real wealth. Your network marketing business is a real asset.

2) Truly an equal opportunity business.  It’s not about education, race, gender, or age.  It’s a level playing field and it’s all up to you.  If you have the drive, determination, and discipline, you will win.

3) It’s a personal developmemt program and a path to personal success. It’s truly about bringing out the greatness that lies inside of you through a process which helps other people and Robert says “That is revolutionary!”.

4) There’s a supportive group of people who want the best for you.  If you give it your best and be fully committed for 5 years, Robert says “you will be a completely different human being”.

5) You can have a worldwide business.  Your business is scalable to where you are.  If you stay small, your business will stay small.  If you get big, it’ll grow bigger.

6) You will learn how to be a great leader.  You must practice what you preach in network marketing, and be a role model or example for people to follow. You must have courage, and perserverence, and you will become a great leader.

The Business Model Of The Future

Network Marketing is the business model of the future cause it is setup to make it possible for anyone to win.  It’s the business for the new era, the information age and beyond.  Robert predicts network marketing businesses are going to “explode” in the future, especially as unemployment increases and wages come down.  He is giving away a lot of free wisdom at his website:

Biggest Mistakes When Choosing A Company

Robert says “one of the biggest mistakes people make when choosing a network marketing business is they look at the product first”.  Robert feels you should look at who your leaders are and how good their training program is. Ask yourself, do they really have your best interest at heart?  Will they assist you in coming out of your shell, help you not to be afraid of rejection, and teach you the skills to become a great leader yourself?  He feels that’s the most important criteria when evaluating a network marketing company.

Robert also offers advice to the young people, Generation Y:

The current statistics for college graduate men, 18-25 yrs old, are 19% cannot find a job and many graduates are deeply in debt.  Before you get trapped in the corporate world, and try to climb the corporate ladder to make everybody happy, Robert says you want to make a decision to dedicate your life to becoming an entrepreneur.  You don’t get rich quick, it is harder, and it takes courage.  Robert highly recommends you start your own network marketing business now and practice, because it takes time.  You will make mistakes, but it will be one of the best experiences you’ll ever have, and when you’re successful, you’ll find freedom and an abundance of wealth E’s & S’s will never experience.

Here’s a video from Robert Kiyosaki explaining the Business of the 21st Century to young people:

I feel so grateful to have found our Network Marketing business in 1995, as I had been one of those “climbing the corporate ladder” for 13 years of my life!  I had no time, no freedom, and I longed to be home with my little son. 😥  Network marketing allowed me the freedom to leave the corporate world in 1995, and little did I know, we would be educated on how to truly create assets and become a B & I.  One thing I know today… always follow your “heart, it will be the most rewarding journey of your life!

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Also, if you’d like to learn tips and secrets I’ve used over the past 15 years, sign up for our video series below.

Sending you a lot of “Aloha” (love) & “Mahalo” (thank you) for being a part of our “Ohana” (family)!



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39 Comments For This Post

  1. Cheryl Tateishi Says:

    Incredible, powerful and educational post, Kellie! I liked the list of why Robert Kiyosaki says networkmarketing is the business of the 21st Century.

  2. Kellie Hosaka Says:

    Yes Cheryl, this is so wonderful for our industry! I am so glad you liked it! Aloha 🙂

  3. GigiNJones Says:

    Hi Kellie, incredible blog post! This information is so valuable 🙂 I remember I used to think why is it that some people have such abundant lifestyles and time while others work really hard and seem to get no where. As a young adult, I thought the answer was education. Looking back this led me to go to graduate school with the full expectation that it would allow me to create a lucrative profession. Fast forward 13 years later, 200 K in student loan debt meanwhile there is no job security, social security, and retirement plan. Wow! Thank goodness I learned and got re-educated about how I can change the direction of my life. Today, I am a part-time home based business owner and learning to apply this information to design the life I desire.

    Many thanks! Gigi

  4. Kellie Hosaka Says:

    Aloha Gigi,
    Thank you for your comments and for your honesty about your situation with graduate school. The world is craving for role models like yourself who can say they were there (deeply in school debt) and now they are here (very successful). We look forward to hearing your story!
    Aloha 🙂

  5. Annette Morris Keane Says:

    Thank you for this great post Kellie! I am so glad to have discovered this way of doing business and although compared to you we (David and I) are relatively new to the world of network marketing we are already experiencing the freedom and success it promises. We look forward to many more years to come with you as our leader! xx

  6. Kellie Says:

    Aloha Annette,
    You and David were meant for a home based business! As we know, it was the Law of Attraction which brought us together. Robert Kiyosaki’s latest book definitely assists all of us as he is the #1 personal financial expert, and a blessing for our industry.
    This is also perfect for your country and you and David are definitely the ones to help them!
    Much love & gratitude,
    Kellie 🙂

  7. Angie Houlbrooke Says:

    Hi Kellie
    I really enjoyed your article, most of it resonated with me as a Mum of three,and I am eternally grateful that Network Marketing allows me the freedom and offers me the future that we desire.
    Just to add a little more about Business of the 21st Century. Kim Kiyosaki wrote a chapter, called ‘A Business where Women Excel’
    I found this chapter fasinating. Kim stated, “This is a powerful business for women, populated by 4 times as many women as men.
    88% of direct sellers in the USA are Women and the proportions are the same worldwide.
    It is a genuinly seen as a part time business and as most men are the primary breadwinners, it often meant that the stay at home mum took responsisbility. and it fits in with family life…
    It is a supporting, coaching, nuturting relationship business, which is the kind of thing women excel at.
    Statistic in the book show that
    47% of women over 50 are single (ie financially responsible for themselves)
    Women’s retirement income is less dued to time out of the work force
    Women live an average of 7 – 10 years longer than men.]
    3 out of 4 of the elderly living in poverty are women.
    7 out of 10 women will some time live in poverty.
    Network Marketing is ideal, it can help avoid dependency, has no glass ceiling, no limits, increases self esteem, gives women control of their time and creates an opportunity for wealth.
    PLUS it is FUN
    The time is now for network marketing and Robert and Kim in this book have put the reasons why in writing, it should be standard reading in econmics in schools.
    Much love from the UK

  8. Kellie Says:

    Aloha Angie,
    So wonderful to meet you here on our blog! Thank you so much for your incredible information from Kim Kiyosaki! Yes, it is truly such a great time to be a woman entrepreneur. It allowed me to be a FT mother and to be home 24/7 for my family as I built my international business.
    Thank you so much. 🙂

  9. Denise Gray Says:

    Hi Kellie,

    A great article, with wise and valuable words from Robert Kiyosaki (as always!)I am also one of his biggest fans Kellie 🙂 and thank you for summarising his words in your article.

    I am always trying to spread Robert’s words about the importance of Financial Education to many of my friends and family who will listen, but unfortunately for them many don’t listen !! But as the saying goes ‘Action speaks louder than words’ and I’m now trying to do this via my blog and my network marketing, and I must agree with Robert, being an Entrepreneur is not easy and involves a lot of hard work, it’s challenging and definitely is not a ‘get rich quick’ scheme lol! but it’s fun and rewarding, and I’m looking forward to the day that I can ‘fire my boss’ and do this full time and achieve the life of my choosing – then ‘seeing will be believing’ and then I believe that people will listen to me and I can help them to help themselves to re-educate themselves and have the life of their choosing.

    In the meantime I’m on a steep learning curve, and not always doing things the way I should and making lots of mistakes (I’m not very technical, but learning lol! :)) and taking longer than most people to do so… but hey! who said it was a race… I know I’ll get there.

    Thanks again Kellie for always having valuable info on your site which has helped me greatly, and also for your kind and supportive words. It’s always good to connect with you 🙂

    Bi for now (Aloha)

    Denise 🙂
    .-= Denise Gray´s last blog ..A Great Day With Friends =-.

  10. Kellie Hosaka Says:

    Aloha Denise,

    So wonderful to see you on my blog! I know how much you love Robert Kiyosaki, and it’s a blessing to all of us in network marketing.
    I know how you feel about trying to convince others, however, it can be very simple to just do it yourself and not look around, then one day you will look up and you will BE the person you have been looking forward to BEing.
    I don’t know if you are interested, however, you may want to read my 4 part series on “What is Spiritual Awareness and How does it relate to my business”, It explains quantum physics, & the real “secret” behind the secret. These may assist you as you really can have whatever you want right now. Thanks for visiting Denise! Aloha 🙂

  11. Val Wilcox Says:

    Thanks Kellie for sharing your views on The Business of the 21st Century. Stepping out of the E or S quadrant frees you up to pursue your dreams and visions. Moving forward with your dreams is fun, exciting and challenging. What better way to feel alive!

    Thanks for sharing,
    Val 🙂
    .-= Val Wilcox´s last blog ..What You Think of Me is None of My Business =-.

  12. Kellie Hosaka Says:

    Aloha Val,
    I love seeing you smiling face on my blog! Yes, pursuing our dreams is so much fun and always makes you feel alive! I know you are already living this life! Thank you for your kind comments! Aloha 🙂

  13. lani Iokua Says:

    Aloha Kellie,
    Thank you for this very incredible post. There is a lot of valuable information. As a former federal worker everyone had said it was safe and with todays economy and technology things have certainly changed. I am grateful to have found a Homebased Business that I love.

    Mahalo Nui Loa
    (Thank you very Much)


  14. Kellie Says:

    Mahalo (thank you) Lani! So nice to see you here on our blog. Robert Kiyosaki offers us such valuable information. Aloha 🙂

  15. Nick Logan Says:

    I’ve been reading Kiyosaki for about 15 years. His principles are even more relevant today than ever. Moving from the (E) Employee or (S) where if you don’t work you don’t get paid, to the other side of the quadrant (I) Investor or (B) Business owner (where you get paid in your sleep) is absolutely essential…

  16. Kellie Says:

    Aloha Nick,
    So nice to see you here on our blog! You too! Robert has always been a favorite of mine and not just because he’s from Hawaii…LOL… Everyone realized he was speaking the truth after everything he said in “The Prophecy” came true in 2009! Thank you for your comments. Aloha 🙂

  17. Sandy Abrams Says:

    Kellie, you have done a wonderful job of showing the value of our industry. Thank you.

    I am always referring people to Robert Kiyosaki to help them understand why Network Marketing is the fairest and most lucrative way to go!

    Thanks again,
    .-= Sandy Abrams´s last blog ..Caveat Emptor–Buyer Beware Part 4 =-.

  18. Kellie Says:

    Thank you Sandy! It’s Robert that really has helped our industry so much! We are all so blessed that he 100% is willing to speak the truth. He’s one of the most courageous people I know. Aloha 🙂

  19. Venus :) Says:

    Hi Kellie,

    Another hot topic brought to light masterly by you.
    I like Robert and his sharing with us the truth about
    being an employee.
    I have never been an employee myself – yes, I am
    literally unemployable and you can guess why.
    I wish for all to awaken to the truth and start living it.
    Venus 🙂
    .-= Venus :)´s last blog ..Beautiful True Bear Love! =-.

  20. Kellie Says:

    Thank you Venus! I know this one is a 100% “left brained” article, and I love that you still graciously comment and support me. You are truly an angel and I am so grateful to know you. 🙂
    With love & gratitude,
    Kellie 🙂

  21. Debra Agoo Says:

    Thank you Robert Kiyosaki and to you Kellie for educating us on a topic that school never taught us. Even our children continue to be brought up in the same educational environment and mentality that Robert speaks of. It takes boldness and courage to step away from the “old boy network” and be on the opposite side of the employee and small business quadrant as Robert and you ultimately did. If you guys could do it, why not us? I am so grateful that I was introduced to network marketing and can pass on to my children what I continue to learn as an entrepreneur.

  22. Kellie Says:

    You’re welcome Debra! So nice to see you on our blog! Yes, please pass on Robert’s values to your children! They deserve it. Aloha 🙂

  23. Melissa McCloud Says:

    i love what RK says about being an entrepreneur: “You don’t get rich quick, it is harder, and it takes courage.”

    our business is not a “get-rich-quick” path, and it took me over a year to accept that fact. but it is “become-a-better-person-quick” business, and now that’s my favorite thing about it!

    i never thought of being an entrepreneur; it’s something i definitely fell into. but now i can’t imagine living my life (and my livelihood) any other way. we have a responsibility as entrepreneurs to “spread the word”. it brings credibility to our business and helps our country become self-sufficient, financially stable, better people, better parents, etc. etc. etc.

    love to you kellie!
    .-= Melissa McCloud´s last blog ..What Facebook Thinks About Your Biological Clock =-.

  24. Kellie Says:

    Aloha Melissa,
    So nice to see you on our blog. Yes, I agree, once you become an entrepreneur, you become completely unemployable! It feels so good to contribute to our country and to the world! Thank you for being part of our mission. Aloha 🙂

  25. Jacqueline Gates Says:

    Greetings, Kellie!
    So good to meet another Robert Kyosaki fan 🙂
    I hadn’t had the chance to read this book although I read all his others so was thrilled to get such a comprehensive review.
    And yes, network marketing is indeed the industry of the 21st century and I’m so glad to have heavyweights in the financial industry like Kyosaki, Donald Trump and even Warren Buffet advocating it.
    It’s about time they all woke up to what we’ve known for years LOL
    .-= Jacqueline Gates´s last blog ..Product vs Plan ~ a Goddess’ guide on how to choose a Network Marketing company =-.

  26. Kellie Says:

    Aloha Jacqui,
    So wonderful to see you here on our blog! Yes, I am so happy you enjoyed the little summary of his book and his videos.
    It’s really cool to have the top financial people saying what the Business of the 21st century is!!
    Thank you for your kind comments. Aloha 🙂

  27. Donna Merrill Says:

    Ahh Kellie You have done it again!!! Thank you for sharing this awesome post. When someone mentions the name Kyosaki my hearts starts to flutter. His books and lectures are so thrilling. He is on top of my list when I mentor people. Again, thank you for sharing this.
    Donna Merrill
    .-= Donna Merrill´s last blog ..Why Do You Need A Tribe? =-.

  28. Kellie Says:

    Aloha Donna,
    You are too cute! I am so glad you enjoyed the post. Like you, I am a Huge Robert Kiyosaki fan! Thank you for visiting and for your kind comments. I really appreciate you! Aloha 🙂

  29. Tinei Says:

    Thank you for this wonderful post, I am really glad I have started to open my eyes to the reality of the economy around us. Rich Dad Poor Dad was the first book on finance that I picked up, and I am very happy to be learning from Robert Kiyosaki again :D. Mahalo for the blog post<3

  30. Kellie Says:

    Aloha Tinei,
    Glad you got a lot from our post. Yes, Robert Kiyosaki is the best! I a so glad you are studying all of his books at such a young age. You will help so many young people! Aloha 🙂

  31. tanisha Says:

    This is awesome you are a true leader . I will come back for some of this good stuff.

  32. Kellie Says:

    Aloha Tanisha,
    So nice to meet you on our blog! We are so glad you enjoyed our post. Yes, please come back and read all of our articles. Aloha 🙂

  33. Janette Stoll Says:

    Hi Glen & Kellie,

    Great article! I really like RK’s teachings. Entrepreneurship really puts you in control of your future and network marketing is a great vehicle because it’s affordable and very little risk yet with big rewards for those that have the right mindset and discipline to work on the business.

    Janette Stoll

  34. Kellie Hosaka Says:

    Aloha Janette,
    Nice to meet you here on our blog! We love Robert Kiyosaki! He has given so much value to the world! And yes, network marketing is exactly what you said and the person we become…incredible!! Thank you for your comments. Aloha 🙂
    Kellie HosakaÃ�´s last blog post ..Now That You’ve Decided To Be An Entrepreneur- What’s The Next StepMy Profile

  35. Jonas Hockenbury Says:

    Making wealth is not a matter of chance or sheer luck but is based on both scientific law and sound financial and business principles.

  36. Evan Says:

    Good stuff. It’s been a while since I heard this and now that I’m looking to broaden my career into other areas, the information is a very useful reminder of why I chose my last career, and why I am now looking for other opportunities. I am so thankful to have found one, and one that has been staring me in the face (and in my stomach) for the last 10 years.
    Mahalo for the blog Kellie,

  37. Matt Says:

    Hi Kellie, I’m a big Robert Kiyosaki fan, too! I really believe in network marketing, I was a Usana distributor for many years, and I had moderate success. One thing I found is that you have to be a certain type of person to be a network marketer. You have to be able to motivate your downline and not get discouraged. I tend to be pretty driven to succeed and when my downline didn’t have that same drive, I got discouraged. I decided to go the route of battling Google instead of my downline, so now my focus is affiliate marketing!
    Matt�´s last blog post ..Total Transformation ReviewsMy Profile

  38. raphael tornyi Says:

    With regards to network marketing industry, i’d say it is the widest and the longest business model ever imagined.

    a business of true leadership. I’m happy m part of the secrets of making it work in network marketing business.

    tema, ghana

  39. FARHAD Says:


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