Social Media – A Fundamental Shift In Communication
Social Media is a fundamental shift in the way we communicate today. Why? What’s your favorite restaurant? What made you decide to try it the first time you ate there?
Loyalty & Trust
About 20 years ago, we were looking for a good Japanese restaurant in our area. We wanted good Japanese food at a reasonable price, and we expected good service. We asked people to recommend a good Japanese restaurant. There was one restaurant which my parents really liked, and we started to go there weekly. We enjoyed the food, it was reasonably priced, the service was good, and soon enough, the owner noticed that my mother was a frequent customer, so they became friends.
Today, my mother gets special treatment and reservations whenever she wants to. And guess what? It’s the only Japanese restaurant we ever go to. They developed a “loyal” customer for the last 20 years and we recommend the restaurant to everyone.
So, I was looking at this and how this relationship was developed:
1) What is their target or niche market? (people who want reasonably priced, good Japanese food)
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